![UK, London : Nike Town is pictured on Oxford Street in Central London on 17 July 2014 Stock Photo - Alamy UK, London : Nike Town is pictured on Oxford Street in Central London on 17 July 2014 Stock Photo - Alamy](https://c8.alamy.com/comp/E4Y029/uk-london-nike-town-is-pictured-on-oxford-street-in-central-london-E4Y029.jpg)
UK, London : Nike Town is pictured on Oxford Street in Central London on 17 July 2014 Stock Photo - Alamy
![Nike's direct-to-consumer model 'isn't what it's cracked up to be' - Latest Retail Technology News From Across The Globe - Charged Nike's direct-to-consumer model 'isn't what it's cracked up to be' - Latest Retail Technology News From Across The Globe - Charged](https://www.chargedretail.co.uk/wp-content/uploads/2022/04/Nike.jpg)
Nike's direct-to-consumer model 'isn't what it's cracked up to be' - Latest Retail Technology News From Across The Globe - Charged
![Nike's new retail app is so good it will make you want to shop in-store again | London Evening Standard | Evening Standard Nike's new retail app is so good it will make you want to shop in-store again | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/01/21/14/nike-london-town-1.jpg?width=1200&auto=webp&quality=75)
Nike's new retail app is so good it will make you want to shop in-store again | London Evening Standard | Evening Standard
![People Queuing Outside the Nike Store on Oxford Circus, London, UK Editorial Stock Image - Image of shopping, regent: 215851319 People Queuing Outside the Nike Store on Oxford Circus, London, UK Editorial Stock Image - Image of shopping, regent: 215851319](https://thumbs.dreamstime.com/z/people-queuing-outside-nike-store-oxford-circus-london-uk-london-united-kingdom-th-april-customers-queue-outside-nike-215851319.jpg)
People Queuing Outside the Nike Store on Oxford Circus, London, UK Editorial Stock Image - Image of shopping, regent: 215851319
![London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she](https://c8.alamy.com/comp/2GKDT77/london-uk-14-september-2021-at-nike-town-at-oxford-circus-in-the-heart-of-the-west-end-giant-screens-show-images-of-tennis-prodigy-emma-raducanu-taken-a-moment-after-she-won-the-us-open-tennis-tournament-emma-raducanu-is-sponsored-by-nike-and-expected-to-be-able-to-build-a-lucrative-career-with-sponsorships-and-commercial-endorsements-due-to-her-extraordinary-sporting-ability-combined-with-good-looks-youth-and-multi-cultural-appeal-based-on-her-joint-romanian-and-chinese-heritage-anna-watsonalamy-live-news-2GKDT77.jpg)
London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she
![London, UK. 25th Nov, 2021. Nike, Niketown in Oxford Circus. Oxford Street shops. West End busy day before Black Friday. Credit: JOHNNY ARMSTEAD/Alamy Live News Stock Photo - Alamy London, UK. 25th Nov, 2021. Nike, Niketown in Oxford Circus. Oxford Street shops. West End busy day before Black Friday. Credit: JOHNNY ARMSTEAD/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2H7X62P/london-uk-25th-nov-2021-nike-niketown-in-oxford-circus-oxford-street-shops-west-end-busy-day-before-black-friday-credit-johnny-armsteadalamy-live-news-2H7X62P.jpg)
London, UK. 25th Nov, 2021. Nike, Niketown in Oxford Circus. Oxford Street shops. West End busy day before Black Friday. Credit: JOHNNY ARMSTEAD/Alamy Live News Stock Photo - Alamy
![NFL UK on Twitter: "Nike Town on Oxford Street taken over by the NFL! #NFLLondon http://t.co/KeVB7Y4V. @Patriots, @STLouisRams." / Twitter NFL UK on Twitter: "Nike Town on Oxford Street taken over by the NFL! #NFLLondon http://t.co/KeVB7Y4V. @Patriots, @STLouisRams." / Twitter](https://pbs.twimg.com/media/A5jxGuJCYAAwO5q.jpg)