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PPT - Jarryd Phillips, Jermaine West, Spencer Jacoby, Othniel Hyliger, Steven Pelletier PowerPoint Presentation - ID:6759078
Analysing Lululemon's Localisation and Community Marketing Strategy in China in the Context of Globalisation
➢ Segmentation and preferences ➢ Variables for market segmentation ➢ Targeting strategy ➢ Positioning
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Part V : Consumer perceptions analysis and perceptual mapping from customer knowledge | Nike Vs. Under Armour
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